Pricing: The Break Down
Today I am continuing the topic of how to approach hiring your wedding florist, specifically as regards pricing. There is a lot of confusion around this topic because pretty much every florist prices differently.
Does that mean some florists are reasonable and others are scamming you? Probably not and here's why: Our pricing is based on the cost of producing the product. Here are some factors effect the price:
The cost of goods sold (flowers, vases, tape, wire, ribbon, etc.)
the labor involved (large weddings require a large staff and more experience means higher pay)
overhead (studio rent, website hosting, advertising, transportation, etc.)
When it all breaks down, the price tag on wedding florals is actually pretty reasonable and the variation in prices makes sense. A company that has high overhead has to charge more, similarly if you are getting expensive flowers, it will cost more. So, when you are looking at two proposals from different florists with two different price tags, its likely that you won't get the same product from each. If one is very low budget, what is probably going on is that they are using economy flowers such as mums, carnations, and lilies, they aren't paying themselves fairly, or they have almost no overhead (i.e. they aren't a legit business). There's nothing wrong with the first one, but it might not match your expectations.
Ok, let's say I'm working with a reputable business, but I'm not asking for a lot, a few bouquets and some bud vases here and there. My florist says I don't "hit their minimum."
What is a minimum and why do florists have them?